BOWLS . COACH is delighted to have Howard Jones, former Bucks County Coach (2019-23), as Director of Coaching. As a former professional football coach, he comes to us with having gained over 30 years of experience in Academy & Club Management/Coaching and National Association coaching. He was a former Staff Coach with the Football Association of South Africa tutoring former players on the techniques of coaching and Head of Soccer at Pretoria University. Howard also has extensive experience in sports marketing. After returning to the UK he stepped back from active sports coaching to take up a corporate management role until his retirement in 2010 following which, he returned to bowls, a sport he initially played in South Africa. However, realising how much he missed the coaching environment, he decided to add bowls coaching qualifications to his already extensive experience and as a fellow founder of our foundation, he is now introducing into our sport, ground breaking training programmes based on the Insight 32 drills & performance recording systems. To quote Howard "my aim is to produce future quality young players for the senior ranks, both at County and National level". "Delivery on this would be a just reward for the innovation and support received from fellow like minded thinkers". During 2019 his experience and work has been recognised by Buckinghamshire Bowls Association in appointing Howard as their County Coach and in 2021/22 he was awarded Coach Bowls prestigious “Coach of the year award”, which was followed by Bowls England’s own “Coach of the year award”.